After many years as a securities broker, Mary White left her job to embark on an exciting new adventure, Internet publishing. With a BA in sociology and an MBA, she developed a simple business model: offer consumers exciting, innovative way to access practical information in easy-to-use formats.
In 1998, alongside a team of marketing and programming professionals, White developed a site that conveyed the uniqueness and special features of B&Bs from around the country, while being easy enough for the Internet novice.
The finished product is one that has been hailed by industry professionals and consumers alike as the "easiest" and "most informative" B&B site on the Internet. With more than 3,000 listings, the site enables users to search for B&Bs and inns that meet their lodging criteria. Users are able to retrieve listings of inns based on location, price, amenities, area activities and over 30 other features. In addition, BnBFinder offers a popular gift certificate program, which allows recipients the freedom to choose where and when to go.
A "Current Specials" section is also featured, which lists packages and special deals from innkeepers across the country. Updated seasonally for holidays and daily by some innkeepers, this section brings consumers the very latest information on the best B&B offers.
But what sets BnBFinder.com apart from other sites is this: deliberate attention to the needs of consumers. As a result, BnBFinder.com was the first B&B site to allow users to save their searches, compare inns and email reservation requests to several inns at once. BnBFinder also implemented a simple system so guests can evaluate inns they have visited and check other people’s comments before making a reservation. BnBFinder is the only B&B directory to publish a Bed & Breakfast Blog and offer syndication of their content through RSS feeds. Through a partnership with AvantGo, a mobile services provider, BnBFinder.com became the first site to put B&Bs on popular handheld devices such as the Palm Pilot.
BnBFinder’s commitment to providing interesting content, easy to use comprehensive search features and the incorporation of the latest technology has consistently earned BnBFinder the industry’s highest rating of 5 STARS by INNSTAR.