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Guests Are Surfing The Web, Are You Making Waves?

Tune Up Your Internet Presence . . . Get Your B&B Noticed and Available to Guests Worldwide . . . 24 Hours A Day

Tips for Online Success
  • Include your web address on your phone answering machine. "We're sorry we missed your call, but check us out on the web at www.yoursite.com"
  • Include your internet and email address on all your marketing materials and press releases. Close every email with an automatic signature, which should include your name, inn name, phone number, web address and a catchy slogan. Most email programs allow you to add this automatically. Organize your email. Many email programs can display messages in different colors. Select a prominent color to receive messages from guests.
  • Bookmark all sites you are listed on and update them quarterly. Offer specials on your website and on any directories that you can. Guests don't often book the special, but it does get their attention.
  • If you list your email address on your website or in any directories, treat it as an answering machine and check it frequently.
  • While HTML email looks nice, send email in Plain Format unless you know the recipient can receive HTML email.
  • Key words and Related Links. Be sure whoever is monitoring your web site for you submits your site to search engines and is using key word rich text that should be used by B&Bs to help you get noticed by the search engines. Targeted links with other sites can also help your inn's placement on the search engines.
  • Start an email mailing list, and then remind guests around holidays of your specials and about your gift certificates.
  • Create an email gift certificate which can be emailed to the recipient and printed out, or emailed to the purchaser and printed out for gift giving. Everyone is shopping online . . . now they can give a getaway!
  • Pictures say more than a thousand words. Innkeepers who have pictures on the web, in directories, or on websites of their own, report sending out fewer brochures. They also say guests are willing to travel further and pay more for rooms they can see pictures of. Evaluate last year's spending . . . Was your fax line cost effective? How much did you spend on local print advertising? How much did you spend printing and mailing brochures?
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